Category Archives: Inspiration

Red Cross Charity Arcade

We love this work from Swedish agency akestam.holst for the Red Cross in Sweden. The idea (like all great ideas) is so simple yet so clever. Instead of collecting money for the arcade machine owners, these arcade machines collect money for the Red Cross in Sweden.

What a brilliant way to make use of your time (and your foreign coins) when you’re waiting in an airport – and it’s all for a good cause. Our hats go off to them!

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Coke 100th Anniversary Campaign

To celebrate its 100th anniversary, Coke is pulling out all the stops. It begins with 15 ads that will be flighted globally, with big name directors and actors getting involved.

Here, an ad directed by David LaChapelle:

We love this animated one too:

What we’re very excited about though, is what’s being called Mashup Coke, where designers have been tasked to interpret the Coke brand in their own way, with one proviso: They are only allowed to use the official Coke Red, Black and White. Nothing else. You can check out the instagram account for the campaign here. But do also have a look at the artworks here at this slide show.

And below, check out the Contour 100 Mashup Art Film.

The Dutch Design Thinking Approach Pt 1

We recently hosted an amazing talk about Dutch Design Thinking at the Academy which left us all inspired and ready to go out there and change the world. We cannot stress enough how rewarding this was for us and our students and for those of you who attended we do thank you! Stay tuned to see when we do another!

We had Gert Ovink (special advisor to the Obama administration), Kurt Ward (Philips Design), Frank Houben (KLM), Gertjan Meeuws (Plenty50) and Helen Kranstauber (Agri Meets Design) moderated by Alayne Reesberg (CEO of World Design Capital 2014). It was absolutely fascinating to look at how the Dutch approach design compared to us. We come from such different countries that design has can often have an entirely different role to play. The real trick is seeing what we can learn from each other and cross-pollinate to create design that gives us the best of both!

We’ve shared some photos here of the event itself, but stay tuned because we’ve got videos coming up on the blog really soon!

Design Indaba 2015

If you came to visit our stand at Design Indaba 2015 we hope you had a great time, and if you didn’t… we hope you come visit next year!

It was an amazing experience for us to be at the Indaba this year amongst other amazing exhibitors but also to spend some time checking out the talks from the conference itself. We were especially excited to see Senegalse photographer Omar Viktor Diop speak as we featured him on our blog last year. What can we say? We called it!

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Matthew Bradley (2013) at his Last Resort Press stand.

But it wasn’t just us, our alumni were out in force too. Matthew Bradley (2013) was featured as an Emerging Creative for Design Indaba 2015. Well done Matthew!

For those of you who didn’t get a chance to come this year, we cannot stress this enough: Do your best to come in 2016! There is no event more inspiring in the calendar year!

See you in 2016!

Reebok – Live Free Range

We love this campaign Reebok ran at the beginning of 2014, from Venables Bell & Partners. It takes a few swipes at the fitness industry (which we must admit we did giggle at) and urges us all to ‘Live Free Range’. Rather than running on a treadmill, lifting unnatural weights or going on a ridiculous juice cleanses or other ideas, we should be outside being humans and … living free range. Yan Martin (Reebok’s VP for global brand communications) was quoted in Adweek saying, ‘We are encouraging people to break free from conventional fitness resolutions to push themselves.’ We can’t agree with this statement more.

This campaign extends further than just a YouTube ad though, which you can see below. Reebok even looked through social media posts at the beginning of the year about fitness resolutions and sent people personalised T-Shirts with their own words printed on them (packaged in egg cartons, of course).

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Freedom Tattoos

This initiative by ISOBAR Poland (they have local offices too, so do check them out here) is really one of the most innovative uses of design to tangibly help people’s lives we have seen.

The idea is so simple and yet so powerful: Helping people with crude, stigmatising tattoos that they got in juvenile detention centres or prisons to get new, better-designed (and much higher quality) tattoos to cover them up, so they can be better accepted into society. We all know that prison tattoos can mark people for life and seeing an idea like this is really heart-warming. What a great, great idea!

To learn more about the initiative, check out this link right over here.

Sholim – Animated Gifs

Milos Rajkovic, aka Sholim is a Serbian designer, illustrator and artist whose eye-catching gifs blur the lines between art, illustration and memes. With a focus on modern ills and their effects on society, Sholim’s work is at once socially cutting and incredibly immediate and of the now. Rather than static images on a gallery wall, these are vital pieces of moving art that can be shared at the speed of thought.

What an amazing way to get your work out there for the entire world to see. We’ve said before that we are keeping an eye on gifs as a form of branding and self-expression and to see the medium taken to this level really is incredible.

Check them out below!