adidas – Futurecraft

This is the kind of thinking we need more of in the design and fashion space. Adidas is leading the charge by designing and prototyping the world’s first 100% recyclable shoe. They’ve just completed the first round of testing and are now on the second iteration of the process, with the aim of having a consumer-ready model in the next year or two.

Not only is this thinking incredibly inspiring, it’s a great site too, bringing a whole lot of swagger and street cred to a subject that can be a little staid and boring if its not treated well.

Please, please, please – let’s see more of this thinking! No more fast fashion!

You can view the site here.

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