Ice cream is fun. We all know this! When you’ve got an ice cream in your hand, somehow everything seems just a little less stressful. This campaign by Y&R Buenos Aires brings that to life in such a fun way, with some great illustrations and really smart thinking.
With the payoff line: Once upon an ice cream, we see fairy tales we know so well reimagined with happy endings – all because of ice cream.
Check them out below!