Innocence in Danger

Hard hitting advertising that deals with real world problems is hard to get right. Sometimes it can seem forced or end up turning something really serious into something trite. This work by Publicis Conseil though, has no such problems to deal with.

On the subject of child sexual abuse, this ad campaign uses incredibly illustration and a real sense of doom to break through the advertising clutter and really land its message.

See more below.

 

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