Another great campaign by Cheil Worldwide, this time for lollipop brand, Chupa Chups. They used a great benefit of Chupa Chups as their starting point: The idea that sucking on one of their lollipops could give you ‘a sweet escape’ from the troubles in your life. And then, they used some really smart illustration to bring it to life.
Great work!
The Official Stellenbosch Academy Blog 