Tag Archives: YOU

YOU Rice Wine and Rice Vinegar Packaging

Rice wine and rice vinegar are intricately intertwined in Chinese culture. Myths abound of their first invention, where both were discovered almost simultaneously. Interestingly enough, the Chinese characters for both wine and vinegar share a common root, the word YOU (酉), which is a wine vessel.

This character was in fact used as inspiration for this packaging work as the lid of these bottles is the first stroke one would make when writing YOU (酉). Further premium flourishes are brought through in both walnut and oak material on the packaging.

Well done Rong design – this is really exceptional!