Tag Archives: Think Bold Studio

O’Neill’s Irish Whiskey – Packaging

Is there anything nicer than high-quality premium liquor packaging? Not much if you ask us…

This work by Think Bold Studio shows how important packaging and design is when it comes to branding. Think about how much the gold foiling, the lettering and the overall feel of this design makes you feel as if you’re getting a premium spirit. If you consider that this is a new(ish) entrant to the whiskey market, one of the only ways you can stand out is through good branding – something that will make a consumer reach for your brand over someone else’s when they’re at a bottle store or ordering from a bar. When you’re up against other brands with strong recognition and years and years of heritage, this is one of the only ways you can stand out.

Have a look at more of the details below!