We love seeing design from other markets – looking at the cultural aesthetics and how they inform the way someone chooses to represent something. Here, we’ve got a Russian moonshine called Samovar, designed by Aleksey Poteychuk. There’s something especially exciting about how decorative the Cyrillic alphabet can become, precisely because we can’t understand it. It almost immediately becomes a visual element, rather than text, at least to our eyes.
Either way, this looks like something we’d love to have a bottle of at the Academy. Anyone want to send us one from Russia?
Check out the whole project below!