We love this site for Montblanc. Dedicated to ‘The Magic of Craft’ it tells the story of how Montblanc creates its incredible products. Whether leathercraft, timepieces or pens – there is a beautifully illustrated animated story for each that explains their process.
Using creative means to show brand values and product intrinsics like this is such a smart way to get people excited about a brand, even if they can’t actually hold the product in their hands at the time. So smart!
You can visit the site here, do spend some time checking it all out!