We love seeing big brands do good and this campaign by Lacoste in collaboration with Save Our Species is just spot on.
In order to raise both awareness and funds for Save Our Species, Lacoste did the unthinkable – they removed their crocodile from their iconic golf shirts and replaced it with 10 threatened species from around the world.
And the really smart part? Each run of shirts with that specific animal on it, is the exact same amount of those animals left alive in the wild.
Check out the video below!