We love this new spot for Diesel, directed by the world-renowned photographer, director and artist David LaChapelle. In the true Diesel style, expect incredibly good looking people in great fashion having fun and living the Diesel brand. What makes this spot extra interesting though, is the way it takes a more political stand compared to what we’ve seen before. The rise of Donald Trump and more right-wing ideas across the world has resulted in a number of brands staking out more political stances, and being willing to stick their necks out more.
Maybe it’s time for more brands to have more of a political conscience. They’re important enough in our lives that what they say and do can really make a difference.