Calling all typography fans! This design for Tonelada Coffee in Mexico by YuJo! Creatividad aplicada hits all the right notes for us! With classic styling and bold, big typography – this is the type of coffee we’d keep on our shelves, regardless of the taste!
Here’s one for the minimalist fans out there! This French Press by Yield, an American design company, uses just what it needs – in both the product and packaging design. We especially love how the minimal design aesthetic runs through the entire project – from the beautiful form of the French Press itself to the minimal, foiled pack.
With something this beautiful, it’s hard to tell whether you should keep the French Press on display or leave it in its packaging!
We love this work for Biji Coffee, a Russian coffee company, by Apus Agency. What we like specifically is the clever use of illustration to bring the producers of the coffee to life. As a consumer now, it’s important to know where your goods come from and this approach – illustrating the people who produce the coffee and putting them on the packaging.
Not only does this help the consumer to see where their coffee comes from and help them to create an emotional bond to the Biji brand, it also helps them feel that they are doing something good for the people on the other end of the value chain.
(And don’t you just
love the coffee bean crown motif?)
This is how design can change the world!
Kërning Coffee is something we had to share as soon as we heard about it. Described as a coffee, ‘for designers and people interested in art’, the packaging is inspired and very similar in fact to some of the briefs we give our students here at the academy.
These were designed by Isabela Rodrigues, of A Sweety Branding Studio – we do recommend you have a look at her website for some more amazing design work, fresh out of Brazil.
Now who wants coffee?