Tag Archives: Cans

Pueblo Vida – Can Designs

It’s no secret that we enjoy craft beer packaging projects! We often feature them because they allow designers the latitude and freedom to really push the boundaries and make something more out there and interesting. This ongoing project by Saywells Design for the Pueblo Vida Brewing Company is such a great example of how this can go right.

Because these cans are sold only from the taproom itself and not in any bottle store, the need for traditional branding as we know it is quite relaxed. Instead of needing a recognisable logo front and centre on the cans, for brand recognition, the designers are able to move it to the back and let their imagination run free – creating a brand identity that is recognisable entirely by its ‘unrecognisability’.

What an incredible project to be involved in, and what incredible output!

Check out some of the cans from this project below.

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Oil-Packed Ayu Packaging

It’s not every day that you think of canned fish packaging as an opportunity for great design. And yet, in Japan, this work by Masahiro Minami does exactly that. This design work for canned fish is nothing short of extraordinary. On top of that it really brings to life what we feel about good design: That it can make almost any product more engaging to someone.

The littlest details on this packaging make such a difference, such as the printed decal in the cardboard window, which allows the consumer to ‘see’ the fish inside, or the fish-shaped cut out on the bottom of the packaging, which reveals the expiration date.

So smart, so well thought out and honestly – so desirable!