It’s no secret that we enjoy craft beer packaging projects! We often feature them because they allow designers the latitude and freedom to really push the boundaries and make something more out there and interesting. This ongoing project by Saywells Design for the Pueblo Vida Brewing Company is such a great example of how this can go right.
Because these cans are sold only from the taproom itself and not in any bottle store, the need for traditional branding as we know it is quite relaxed. Instead of needing a recognisable logo front and centre on the cans, for brand recognition, the designers are able to move it to the back and let their imagination run free – creating a brand identity that is recognisable entirely by its ‘unrecognisability’.
What an incredible project to be involved in, and what incredible output!
Check out some of the cans from this project below.