We love this idea!
David Miami, the creative agency on this campaign, came up with such a smart idea to show the viewer that Burger King flame grills all their burgers: They found real photographs of Burger King restaurants that burned down – because of their flame grills.
This recent packaging for Burger King Global from CrispinPorter+Bogusky, with illustrations by David Iglesias is a great example of how large, global brands can use really good design and illustration to make things more appealing.
Whether you’re a fast food fan or not, you have to appreciate the craft and quality of this design and illustration. You can really see how much work went into this!