In South Africa, we take biltong very seriously. Entire stores and brands are built around our love for dried meat. This makes it so interesting to see how these types of products are branded in other countries. We love what Pearlfisher, the creative agency behind this work, has done here.
Wild West Beef Jerky is a UK-based brand that sells (we’re sure you guessed it from the name), beef jerky. We love how they took high quality illustration to make their brand feel more premium and feel like it has more ‘quality’. Such a great example of how branding can make a product so much more interesting and exciting from a consumer perspective.
Check it out below.