Tag Archives: 84Paris

Comme des Garcons- Black Pepper

Working on a brand like Comme des Garcons is a great opportunity to push the envelope. Being an avant-garde fashion brand means there is much more scope to push the boundaries and create something really interesting.

84.Paris took up that challenge here and did an amazing job. Bringing a fragrance to life through advertising must be one of the most difficult tasks in the business. Until we get smell-o-vision or some kind of other contraption, we’ll always be stuck trying to represent what something smells or feels like with imagery.

Interactivity, web design and multimedia have made this even more interesting as brands are now able to push the envelope even further when it comes to advertising their fragrances. This site for the new fragrance by Commes des Garcons, Black Pepper is such a great example. It’s fully interactive, incorporating artful illustration, animation and sound design.

Check it out here.

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BMW – Paris Motor Show Site

If you’re a car fan, this is the site for you. It was designed by 84.Paris for BMW, highlighting their cars at the Paris Motorshow. As a user you can have a full 360 degree experience in the showroom, move from area to area and get details and information about every single car there.

This is truly the future of advertising. Imagine the thousands of people who are able to access these cars and this experience who never would have had the chance to attend the Paris Motorshow. It’s incredible!

You can look around the virtual showroom and kick some virtual tyres over here.

Have fun!