Magnum – True to Pleasure

This campaign by LOLAMullen Lowe Madrid works off a lovely insight – people who like Magnum ice creams appreciate art and the finer things in life. To bring this to life, they worked with Thomas Danthony, a French illustrator renowned for his iconic style, and created outdoor pieces of art, which subtly bring in the iconic Magnum ice cream shape.

Try not to drool when you have a look at the campaign below!

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