Patagonia – The Blue Heart of Europe

Patagonia is a brand known for taking responsibility. They’ve made doing good and giving back a part of the brand from the very beginning. Here, we’re sharing one of their latest projects: The Blue Heart of Europe – a website which raises awareness about Europe’s threatened rivers and gives people something to rally behind and support. We love the work done by Upperquad on this!

Not only is this a great site to interact with and use, it’s a really interesting way that Patagonia is both doing good and representing itself as a brand. On every page, you see the Patagonia logo, but instead of throwing it in your face or trying to shove product down your threat, it doesn’t try too hard. And this is what makes Patagonia such a beloved brand throughout the world.

Good work for a good cause – what could be better?

You can visit the site here.

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