National Children’s Hospital – Disney X-Rays

There’s nothing better than advertising and branding for a good cause! This work by BBDO Dublin was made for the National Children’s Hospital in Ireland with a very specific cause – to help scared kids feel better about being X-rayed.  To do so, they used X-rays of the main characters from Toy Story and put up these posters around the hospital, reminding children that it would be okay.

We love it!

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