Dr Jart+ Packaging

When you look at the work that Pentagram does, it’s always top notch. Here, they’ve redesigned a Korean skincare company and created something anyone would be proud to display on their bedside table or bathroom cabinet.

Taking inspiration from old oil cans and other containers, they have created an entirely unique soft-touch range for Dr Jart+ with smart details such as; a wide pump signalling a more viscous product like lotion while a round pump is used for oils and liquids.

It wasn’t just a repackaging exercise though, but an entire rebrand – Dr Jart+ always used the ‘+’ symbol in their branding but Pentagram took it to the next level, using it as a logomark which can change based on the skincare range and what it does.

When it comes to incredible packaging and product design, it doesn’t get much better than this! Have a look below!


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