Oil-Packed Ayu Packaging

It’s not every day that you think of canned fish packaging as an opportunity for great design. And yet, in Japan, this work by Masahiro Minami does exactly that. This design work for canned fish is nothing short of extraordinary. On top of that it really brings to life what we feel about good design: That it can make almost any product more engaging to someone.

The littlest details on this packaging make such a difference, such as the printed decal in the cardboard window, which allows the consumer to ‘see’ the fish inside, or the fish-shaped cut out on the bottom of the packaging, which reveals the expiration date.

So smart, so well thought out and honestly – so desirable!


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