Dairy Farmers of Canada – Print Campaign

Such great art direction in this print campaign by KBS Montreal for the Dairy Farmers of Canada. They’ve taken a fairly simple (and honestly not incredibly exciting) message and turned it into something much more engaging. With the idea that dairy products are a source of protein and therefore can help people get stronger, they created fantastical tableaus using dairy product shapes, with ‘strong’ people using them.

Such a clever answer to this problem!

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