Regione Lazio – Print Campaign

It’s such a breath of fresh air to see advertising for something like flu vaccines get more creative. This print campaign by Superhumans Rome is such a perfect example. Rather than a serious, boring message about getting the flu vaccination, they take a funnier, more memorable angle on the issue. With the line: Winter is not scary any more, with the flu vaccine, they are able to open up their imagery to include really funny things like a polar bear and a yeti – no longer scaring normal people, as they would before.

Perfect – and great quality on the executions too. They really live up to the idea!


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