Samsonite – Weight Tag

This is how design and branding meet to create something truly special. AC mcgarrybowen Mexico City conceptualised this ingenious piece of branding. A Samsonite luggage tag, designed to break if you luggage weighs more than 23kg – the weight limit for international flights.

Perfectly on brand and truly useful for people – this is how you do design!

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s