This work by M&C Saatchi Abel is nothing short of inspiring! This is exactly the quality of corporate identity we’d expect for a museum as important as the Zeitz MOCAA in Cape Town. Taking inspiration from the shape of the silos themselves, this corporate ID creates an entire visual language, including a typeface with just a number of circles. 42 silos, 42 dots, which function like pixels – to create endless applications.
So smart and so perfect – nothing short of art itself! Exactly what the museum needed!