Carlsberg Beer – It All Comes From Beer

To celebrate 170 years of making beer, Carlsberg in Denmark created this site with the help of Stupid Studios, which gives you a drone’s eye view of the Carlsberg brewery as well as famous sites in Copenhagen.

This is such an interesting, entertaining way to offer your user some content that might actually add to their lives instead of just demanding their attention. Instead of a blaring banner ad or disruptive TV spot in the middle of your favourite show, this site not only offers some cool drone footage (who doesn’t love drone footage?) as well as some really interesting mini-documentaries.

This is the promise of multimedia design and the web – we can create interesting, engaging websites that people actually want to spend their time on. How exciting!

To visit the site and take your complimentary drone tour, click here.

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