Michelin Print Campaign

There’s something to be said for a brand so well known that advertising it doesn’t even require a logo. It’s a bold move, but it’s definitely a memorable one!

This work by TBWA\CHIAT\DAY New York does just that. Using the recognisable hands of the Michelin man, this print campaign shows how Michelin tyres can help keep you on the road.

We love it!

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