If you said to us that ‘white mystery meat’ was a selling point for a new product, we’d look at you with a little bit of skepticism and say something along the lines of: No way. To a westerner, describing cubes of meat as ‘mystery’ and ‘white’ is just incredibly unappealing. On top of that… meat doesn’t really come in cubes, does it?
And yet, in Japan, cubes of white mystery meat are a real selling point. In this execution, for the Nissin company (which makes cup noodles), we see an entire 3D animated film touting these mysterious meat cubes for Nissin’s new Chilli-Tomato noodles. Well done to Dentsu Tokyo for making these meat cubes so appealing, because after seeing this ad, even we’re interesting to know what they’re all about!