Montblanc – The Magic of Craft

We love this site for Montblanc. Dedicated to ‘The Magic of Craft’ it tells the story of how Montblanc creates its incredible products. Whether leathercraft, timepieces or pens – there is a beautifully illustrated animated story for each that explains their process.

Using creative means to show brand values and product intrinsics like this is such a smart way to get people excited about a brand, even if they can’t actually hold the product in their hands at the time. So smart!

You can visit the site here, do spend some time checking it all out!

Screen Shot 2017-05-29 at 14.18.33

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