The humble soup can has been a design icon for decades. Let us not forget how Andy Warhol immortalised an original Campbell’s Soup can all those years ago. But over time, even icons can become forgotten.
In an age where canned goods are perhaps being looked down on and judged – when we’re trying to get everything as fresh as possible – how can the can compete? This was a problem that was facing Bulldog Drummond, when they set out to make an appealing, exciting can with true shelf impact. And we can argue, quite rightly, that they updated the soup can with this Campbell’s Well Yes! range, with great photography, good use of colour and fun typography.
Check them out below!