Souldrops – Packaging

It’s always interesting to see how brands grow when they’re using great design and brand-thinking from the start. This can often set them apart in the early stages and really help their product shine through. That’s exactly what happening in this case, when a start up laundry detergent company partnered with Republic Group in Hungary to create a new detergent brand. Using all of their design, strategy and branding skills, they were able to create the brand you see before you – something that stands out from the reset immediately. Something you’d love to have in your home!

That’s the power of great design – these are not just plastic packets you keep in your laundry cupboard or out of sight; these are actual design objects you could put on display. If only we could have

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