What a powerful piece for adidas Originals by Johannes Leonardo! From an all-star cast featuring Snoop Dogg through to some really hard hitting wardrobe and art direction choices, this is a bold new direction for the adidas’s more lifestyle-focused sub brand. And this has paid off – the ad has been watched over 7 million times in less than 10 days.
What makes it even more exciting? A number of South Africans worked on this ad, including Matt Edwards as Creative Director and Terence Neale as the director of the film itself. There’s not much better than seeing South African creatives doing such incredible work!
Check it out below!