What a fun campaign by The Community Miami. When you’re trying to advertise helmets, there are only so many ways to think about what you want to say. We all know that helmets are incredibly important and very necessary if on a bicycle or motorbike, so going with a message that is just about safety is probably going to fall on deaf ears, or just become wallpaper.
Which is where humour comes in.
This campaign hinges on a very simple copy line: Helmets. Protecting us since ever. That is then fleshed out to show a number of amusing, beautifully illustrated pieces where helmets have really helped out. It’s not about safety, it’s not about ‘doing the right thing’ or trying to guilt people into wearing helmets. It just tells a fun little story – and that makes it incredibly memorable.
Great art direction, stunning illustration and a simple idea that sticks in your mind. It doesn’t get any better!