We’ve mentioned before how the traditionally static medium of the ‘flyer’ or ‘catalogue’ has now found a new life online. We’re no longer limited by flimsy paper and whether someone opens their letter box or pulls our work out of a newspaper or magazine.
We can now create interactive, media rich brand experiences that really bring product and brand to life. This was done so well here by adidas UK for their ZX Flux range, which incorporates great design, smart moving imagery and a some snazzy multimedia work that brings the entire website alive – (you’ll see it when you get there!).