JetBlue – Palm Springs

MullenLowe New York were given an interesting communications challenge: Bring to life JetBlue’s seasonal trips to Palm Springs (a decidedly retro holiday destination in the US). There are a number of ways to solve this kind of problem – trying to update it for now could be one, for example.

Or…

You could just go all in on the retro / nostalgia feeling and ride it for all its worth. That’s what MullenLowe did here and honestly – it’s just perfect.

Not only did they launch a number of spot on retro print ads, they also ran a four page retro advertorial in a local newspaper, painted one of the JetBlue planes in a super retro look and on top of that – opened a pop up travel agency that was decked out perfectly to look like it came straight from the sixties.

Check it out below!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s