Havana Club – Print Campaign

We love this campaign by BBDO New York for Havana Club rum. Through some smart art direction, this campaign brings to life the golden age of rum – when life was just a little more glamorous and exciting (or so we’d like to tell ourselves). We’ve got beautiful type, great illustrations and fun copy all working together to make for a campaign you can’t help but spend time drooling over.

Havana Club’s line: The golden age aged well is so fitting – perfect synergy between brand promise and art direction here! And while this campaign is fun to look at and admire, we imagine it was incredibly fun to put together too. Great stuff!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s