If we said to you: We have a great design opportunity for you – you get to redesign some sausage packaging – how would you feel? Would you run screaming? Would you politely decline?
In this case, we can see that Masoud Rostami, an Iranian designer dived right into his task – creating packaging for sausages that is quite honestly, a breath of fresh air. With a bold colour palette and a quirky pattern design – this is sausage packaging like you’ve never seen it before.
We’ve said it before on this blog and we’ll say it again: Great design can reinvigorate almost any product category! As long as the brand is brave – design can bring a lot of desirability to products that usually aren’t considered very exciting. Now – just to convince more brands to take more design risks!