The new website for Camper’s Fall Winter campaign designed and implemented by Convoy is a masterclass in making multimedia both functional and incredibly desirable. What we’re seeing here is essentially a catalogue. Now, a few years ago, we would have been limited to what we can do in print, which brings with it a number of other issues like distribution and printing just to name two. Here, we can create something more interactive, more interesting and honestly more appealing that can be accessed by anyone from anywhere. What more could you want?
We do suggest you spend some time on the site. Not only does it show some great thinking in terms of multimedia, the art direction and photography used on the site are also top notch. Have fun!