This is not the first time we’ve featured work for Alcoholics Anonymous. And it may not be the last. When creating communication for something like AA, we as creatives are often given just a little more license when formulating our ideas. With the chance to take more risks, we have the chance to create things that are a little more out there and hard hitting. These hard-hitting ads for AA Brazil really bring that to life.
With strong, emotive copy that captures what it can feel like to feel stuck as an alcoholic, with nowhere to turn to, these ads reach out a hand to those in distress. By offering relatable stories, no matter how hard they are to read or think of, along with a bold visual style that reminds us of the anonymity of AA, these adverts go a long way to helping someone make that first call for help.