You can always trust Wieden+Kennedy to create memorable adverts. This piece for the new Samsung Galaxy Note 7 is no exception. With Christoph Waltz as the star, we see him in increasingly outlandish scenarios, talking about Americans and the way they live and work. All the while, he is showing people features and benefits of the new Galaxy Note 7. This all ends in a beautifully tongue-in-cheek piece of hyperbolic American exceptionalism that you can’t help but laugh at.
It is masterfully done, beautifully art directed and very well written. This is advertising nirvana right here!
Have a look at the ad below and let us know what you think.