When you need to promote a stock photo library, you need to be really smart. The majority of your clients will be people in the creative field, which means that to impress them you really need to go above and beyond. The trick, as with almost all good advertising and marketing communications, is to figure out what the true benefit of your product or service is and bring that to life in an interesting way.
Here, with Getty Images, we see how they took the idea of ‘endless possibilities’ and brought it to life with some really smart photo comping skills. We’re presented with images of the faces of some very well known people, but when you click on the individual elements, these take you through to the original stock photo – of someone entirely different to the image you see before you.
Super smart, very effective and really fun too!