What a cool idea from Act Normal! In order to launch the new adidas originals range, NMD, they created interactive cubes throughout Europe. Place in public spaces, these not only acted as digital billboards for the new adidas range, they also allowed people to interact with each other from city to city in real time.
Not only was the idea fun and exciting, it did incredibly well for the brand too – resulting in one of the most successful launches for adidas to date.
Have a look at the case study video below!