Extra Gum: The Story of Sarah and Juan

Got your tissues ready?

There’s something about the way that film advertisements can get the viewer emotionally invested in a story in such a short amount of time. This piece for Extra Gum is no exception. It tells the story of Sarah and Juan and in no more than two minutes, it creates a strong emotional response in the viewer. From the story itself through to the art direction and the way the story is told (watch out for the gum wrappers), this is a perfect example of advertising at its best.

Short, punchy, emotional and beautifully told. This is the type of work you could hope to do one day if you study Art Direction with us at the Academy.

Have a look below (and don’t forget the tissues!)


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