When you’re looking for a big rebrand there are a few international agencies you can look to who specialise in doing this for enormous brands. One of the best is Pentagram, who just redesigned the Corporate Identity for Mastercard. Talk about pressure!
Looking at where they’ve gone, you can see a natural progression of the brand identity, with a minimalist look and feel that feels right for 2016. It’s so interesting how you don’t see brand as dated until it gets a redesign, then suddenly the old logo looks like it was almost never relevant at all. That’s what’s happened here. And this is the mark of truly great CI design – being able to update something for the present that retains all the qualities of the previous design, while still being futureproof.
Pentragram have done an amazing job here. Check it out below.