The rise of Virtual Reality (VR) and 360 video has added a new weapon to our arsenal, as branded story tellers. We can create more immersive experiences that allow people to get even more involved with brands than ever before. And while this discipline is still in its infancy, we can expect this trend to only get stronger over time.
Here we see the fashion label Jean Paul Gaultier with a piece about their iconic perfume and its packaging. We are treated to a 360 degree video (and VR experience if you have a headset) that creates a fantasy world of what it is like to literally be the bottle.
You can experience this in your browser, but to truly enjoy it we suggest you open it using the YouTube app on your phone. This will allow you to have the most fun.