Le National – Grönstedts Cognac

This is how you do design for premium spirits! NINE, a design agency from Sweden was tasked to redesign Gronstedts Cognac, a limited edition spirit that is made in limited quantities once a year. They added some beautiful design and incredible thinking to the brand. Each bottle is numbered and comes with a specially minted coin (also numbered, of course) that commemorates your purchase.

The detail we love the most on this design though, is the string that you can see around the box. The user is required to tear the label when they remove the string, thus creating a ritual every time they open a box. Such a great idea!

See more of the package below.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s