Whiskas in Brazil, with the help of their agency AlmapBBDO, created these incredible executions that capture what it means to be a cat. Built from the copy line: Long live curiosity, these whimsically illustrated ads show the endless possibilities cats see, going about their lives.
This is such a rich territory to explore for a brand in Whiskas’ position. They no longer need to remind people about their product and its attributes. Rather, they can expand into this kind of emotive advertising that any cat lover would find terribly hard to not be excited by. They have captured the essence of curiosity so well here, through some very smart art direction. By mixing photography, retouching, photo manipulation and 3D illustration and design, we see such detailed fantasy worlds. A true example of how Art Direction and Illustration can work together to make something amazing.