This wine packaging from Taipei is such a great breath of fresh air. Here in SA we are so used to what wine is ‘supposed’ to look like, that when you see it represented in a new way it really makes you rethink how we consider wine design. For us wine (almost) always comes in a 750 ml bottle and is all about heritage and terroir. We want to know which farm made the wine, under what conditions. We want to see a label that indicates mastery and trust.
But what about wine labels that are a bit more loose? A bit more fun and inviting? These are questions that Nio Ni, the designer asked, and answered really well. Here we see a fun, illustrative set of wine labels that change the way we see the category.
It just goes to show, in the world of design and branding, there is definitely more than one way to skin a cat!