Having just featured ice cream packaging on the blog, we though it would be great to look at another new design for ice cream that uses patterns.
Muse Ice Cream, from Spain, uses a lot of soft pastels to bring their brand to life through their packaging. The design is courtesy of Mo Kalache, who has done a great job of bringing a feeling of sophisticated fun to the ice cream category. This is aided by the interesting form factor of the product – this ice cream is presented in block shapes, rather than tubs.
This is the beauty of smart design – you can quickly see when comparing these two brands that one comes from Africa, while another is much more European. And this goes back to one of the most important things about branding and design: You always need to take your target audience into account.
Now if only we could get a taste!