Deutsche Erbschaft is a Russian beer with a strong German feel. It was developed in order to increase beer usage in Russia and bring a feeling of heritage and quality to a category that doesn’t always do very well in that country.
What we love most about this design, from Kian – a Russian design agency, is the way the typography has informed the look and feel of the brand. German type is so bold and strong that this seems like such a natural decision when you look at it. This is often the mark of great design: When you look at it, it just seems so obvious and so ‘right’. The harsh angles of the ‘d’ and ‘e’ are used to create a bold demarcation across the packaging that makes for a striking design that anyone would love to have in their hand.
This extends further into the bottle and even the communication design too. We can see on their billboards and posters how they’ve taken this ‘slash’ motif as a strong design element and used it across their collateral: A strong move. If you’re design and typography crazy like we are, it’s so gratifying to see typography being taken seriously and used so powerfully. So often it’s too easy to fall back on illustration, iconography or other design elements to resolve something but here, with a legacy of German type that is so bold and striking, it feels so right to let the type lead the design. It’s clear that we have kindred spirits in the design studio at Kian!
If you would like to know more about typography, lettering and the importance of letter spacing (believe us, it’s more important than you think!) take a look at our design course here. You’ll be a natural in no time!